Mr. Magic

Mr. Magic

Legendary DJ Mr. Magic has died from a heart attack, AllHipHop.com has confirmed with various sources.

Mr. Magic was a legendary DJ who debuted in 1979 on a pay-to-play broadcast on WHBI 105.9’s “The Mr. Magic Disco Showcase.”

In 1983, he launched “Mr. Magic’s Rap Attack,” in New York City which featured a young DJ Marley Marl in addition to future Co-Chillin Record label owner Tyrone “Fly Ty” Williams.

Mr. Magic, born John Rivas, was also a co-founder of the legendary Hip-Hop collective The Juice Crew, which featured Biz Markie, Roxanne Shante, Marley, Marl, MC Shan, Craig G., Kool G. Rap and Masta Ace.

Mr. Magic’s radio show influenced countless of artists, ranging from rappers like Tupac Shakur, KRS-One, Biggie Smalls, Nas, Eric B. and Rakim, DJ Premier and countless others.

“He paved the way for all radio stations that ever did mix shows,” DJ Premier said via his blog. “Also sparked the career of Boogie Down Productions due to the diss he showed when they came to shop their demo to him and was turned away which then sparked “South Bronx” and “The Bridge is Over.”

Mr. Magic was featured as a DJ on 2002’s Grand Theft Auto’s fictitious radio station Wildstyle Pirate Radio.


  1. Rockwell Noel says:

    Super Rocking Mr. Magic A/K/A John Rivas Spearheaded Hip Hop to the mainstream and he was and still is instrumental in its success… Mr. Magic A/K/A John Rivas May be gone but his stay here was monumental to Hip Hop. Mr. Magic’s contribution paved the way for everybody in HIP HOP Past, Present and future… Many tried to mask his flow but severally fail in there attempts …
    MR Magic’s Rap Attack Show Has NO Equal, it was a Hip Hop dynasty during its term here hands down…
    I remember Beating up on KRS-1 and RED Alert with great impact during the RADIO Wars and the Bridge Wars stemming from that whole rivalry 107.5 WBLS RAP ATTACK SHOW HEADED by Mr. Magic VS 98.7 KISS Red Alert Show on 98.7 KISS both New York City Radio Stations… ‘’of course that always was a no brainer– MR MAGIC’S RAP ATTACK SHOW ALWAYS WON Against RED Alert of 98.7 KISS FM including everybody else that tried to clone his show ‘’NO COMPETITION-No Equal For the Rapp Attack SHOW…
    My attack responses and counter responses served both MR MAGIC A/K/A John Rivas and Marley Marl A/K/A Marlon Williams with the GREATEST IMPACT EVER IN HIP HOP HISTORY BAR NONE and was my Honor to do so at the time…
    If it wasn’t for him there would not be Hip-Hop as you know it today and yesterday despite its many incarnations and manifestations.
    My condolences to the Family of John Rivas A/K/A Mr. Magic… You Will Be Missed
    A Real Hip Hop legend who paved the way for everybody in this Rap Game…. God Bless, Safe Journey……
    (One) Rockwell Noel (Hispanic Causing Panic) Hip Hop-Stand UPPPPPPPPPPP… for a snippet of my representations which Battles KRS-1 and DJ Red Alert fully representing Mr. Magic and Marley Marl of 107.5WBLS Rap Attack Show ‘’Taking U Out’’ Rockwell Noel & the Poet go to http://www.myspace.com/rockwellnoel or emails to rockwellnoel@gmail.com
    ‘’Taking U Out’’ is available NOW on iTunes, Rhapsody, Napster, Amazonmp3 the Lime Wire Store, emusic and on 12’’inch limited Red Vinyl—Available Exclusively and only on BMX Recordings A Rockwell Noel Company 212-591-1759
    Taking U Out is the GREATEST ATTACK/BATTLE RECORD OF ALL TIME nobody can ever match the superiority of this FLOW…
    Name checked ‘’Mr. Magic on the verse’’—‘’Magic on the Mic Marley on the Gas come Saturday night cold wax red’s ASS’’…
    The above Verse references ‘’Mr. Magic and Marley Marl OF 107.5 WBLS Rap Attack Show’’-And DJ Red Alert of 98.7 Kiss -FM
    Also Note:: KRS1 & BDP Gets Roasted on this same RECORD……….

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